Direct Booking vs. OTAs: How to Win More Reservations Through Your Site
Every time a guest books through an online travel agency (OTA), your hotel loses 15–25% of that reservation’s value to commission fees.
Every time a guest books through an online travel agency (OTA), your hotel loses 15–25% of that reservation’s value to commission fees.
When was the last time you bought something online? Probably recently — maybe even today.