Mastering Google’s Performance Max (PMax): Best Practices for Small E-commerce Businesses
Optimize PMax without drowning in complexity — simple settings that work.
ecommerce
The Power of E-commerce Personalization: Simple Ways to Use Customer Data to Boost AOV
In today’s competitive e-commerce landscape, the difference between thriving and merely surviving often lies in one crucial factor: how well you know your customers.
The Psychology of Booking: What Your Hotel Website Should Trigger
Guest decisions are emotional. Good web design nudges the right emotions — urgency, trust, desire. Here’s the breakdown.
How Hotels Can Sell Gift Cards, Tickets, and More Online
Your website can be more than just bookings. Sell experiences, gift cards, or extras directly — we’ll show you how.
Gift Cards on Your Website: Easy Win for Restaurants
No third-party cuts. No phone calls. Let people buy digital gift cards right from your site — and boost off-peak revenue.
Analytics for Hotels: What Metrics Actually Matter?
Forget vanity numbers. Learn which website, booking, and campaign metrics really impact revenue — and how to read them.
SEO for Hotel Websites: It’s More Than Just Keywords
Ranking on Google takes more than blog posts. From technical SEO to guest intent, here’s how hotels can get found organically.
SEO for Restaurants: Get Found by Locals and Tourists Alike
Ranking for ‘best pizza near me’ isn’t luck. Use these local SEO tactics to boost visibility and bookings.
What Booking Engines Do (And Don’t Do) for Your Hotel
A booking engine is the heart of e-commerce for hotels. But don’t expect it to do everything. Here’s what to look for — and what to add.
The ROI of a Custom Hotel Website: Does It Really Pay Off?
Hotel owners face countless investment decisions, but few carry as much long-term impact as their choice of website.